Employer Brand

“So I joined Satva in 2021 as a VP of HR, and the mission that I have in this role is to make good on our brand commitment to help our employees find total life success.”

“posts that are shared by your employees receive 8 times better engagement than posts that your company will share.”

“For me, the people brand is not a function of who works for you today. It's a function of who's interested in you and who used to work for you. And it's that complete continuum. Which has to be correct from an experience...”

“The biggest mistake we can all make is to treat recruiting as a tactical, here are the positions open, let's go check the box, let's move on. It's a huge opportunity which is missed, which not only damages the culture as...”

“having a talent brand that speaks to Gen Z so that Gen Z knows who they are and what they do and what's important and why they should want to come work for these companies is as important as a recruiting strategy.”

“We use that EVP today not only as a brand campaign, but also as a framework to test all of our programming that we do for our employees.”

“I think the company has to be very intentional about what's the cohesive brand story, how does it connect across different stakeholders.”

“I created a promo reel in conjunction with, at the time, I think he was the regional vice president... And we connected it to QR codes.”

“It's really the unique rewards that are received and ultimately valued by employees in return for their contributions to their performance and impact really that they deliver to a particular company.”

“If you're a recruiter and you can't sell opportunities or be an ambassador, if you don't believe in the company or the culture or the people, then you really should not be there.”

“HR is just a partner to the business. It's not law enforcement.”

“you are on the outside what you are on the inside first.”

“One of the best ways I found to align the brand work is by asking your employees, the ones that really love to work at your company, what do they love about the organization?”

“there are restaurant managers out there running fast food restaurants that make $100,000 a year in total compensation. So, I mean, it is a lucrative business to be in... But I do my best to dispel that myth that, you kno...”

“The more generic it was, the more mismatched the candidates were. And so that's really one of the challenges that, that came out of this is that we had to rewrite and be really clear. Prescriptive about the different thi...”

“We feed the world sustainably, right? Who doesn't wanna be a part of that? Helping to feed the world sustainably. Not feed the state of Arkansas, not feed the United States, but feed the world. And so once you tie in tha...”

“What that does is it brands, Dave, it brands your company as a great place to work because you're doing employee appreciation.”

“When the caller ID pops up with your name or anyone's name, everyone has a reaction or a perception of that name. And that's your brand to me.”

“People come to AVI because we're known for our culture, we're known for our growth, we're known for all the great things that we're doing. We are growing gangbusters, but again, the culture's what's bringing that in. So...”

“So it's not sexy to work in the federal government. We're not a Fortune 500 company. We're not Google or Meta or any of those places. So when people think about where they want to work, the federal government usually is...”

“if you are thinking about joining an organization, make sure that the product and what that organization is about really resonates with you. Make sure it excites you. Make sure that it's something that's interesting to y...”

“If you build it, they will not come. You need to market it.”

“The company I worked for at the time became the sponsor of the Christmas parade each year, the whole Christmas program that the community put on every year. We became the face and the name of that event every year, which...”

“What you do is never going to be as important as who you were when you were doing it.”

“I wanted to make sure that what we were selling them on, if you will, about the company that we obviously believed was true, I really wanted it to be what they experienced, that they could really find a great career with...”

“a PC or a Mac does not make an organization's success or results. It's the talent in that organization.”

“It's not just about pay, it's about career development, the work-life integration the candidate is striving for. It's about the culture. You have to have really good quality, thoughtful answers to these questions and con...”