Joe Apfelbaum
CEO and Founder
evyAI and Ajax Union
Episode 7
Strategic Investment: Unlocking Massive Revenue Through AI & LinkedIn Training
Current chapter: Welcome to the Build by People podcast. Built by People is presented by Previ
Built By PeopleJanuary 26, 2026 · 10:12
Thesis
“Organizations must invest significantly in continuous, personalized training for their people, especially in AI and digital communication tools like LinkedIn, to foster authentic engagement, unlock substantial revenue growth, and ensure ongoing organizational thriving in a rapidly evolving landscape.”
Show notes
Summary
In this episode of the Build By People podcast, Joe Apfelbaum shares his journey from aspiring rabbi to successful entrepreneur and leader. He emphasizes the importance of self-education, leveraging technology, and the power of LinkedIn for business growth. Joe discusses his mission to help others succeed through effective communication and AI integration, while also highlighting the significance of investing in employee training for organizational success.
Takeaways
- Self-education is crucial for personal and professional growth.
- Building a website is just the beginning; marketing is essential.
- LinkedIn is a powerful tool for networking and business development.
- AI can enhance communication and engagement in the workplace.
- Investing in employee training leads to higher dedication and performance.
- Understanding your unique voice is key to effective AI communication.
- Tools like Go High Level and Evie AI are essential for operations.
- Training sales teams can yield significant ROI.
- Aiming to impact a thousand organizations can create substantial change.
- Investing in people is the foundation of a thriving organization.
What you'll take away
- 1Self-education is crucial for achieving significant career and financial success, enabling individuals to adapt and pivot into new, high-demand areas like AI and digital marketing.
- 2Proactive and structured LinkedIn engagement (posting, engaging, messaging, connecting) is a powerful, underutilized channel for sales and business growth, capable of generating significant ROI.
- 3Companies should dedicate substantial resources to training their employees, especially sales teams, on modern tools and authentic AI usage, viewing it as a direct investment in revenue and dedication rather than just a cost.
- 4To effectively and authentically leverage AI for communication, individuals and organizations must first define their unique 'voice strategy' and train AI models to reflect it, avoiding generic outputs.
- 5Continuous learning and embracing technological advancements are non-negotiable for organizational survival and growth; stagnation in training leads to decline.
What most organizations get wrong
- •Spend as much as you spend on their salary on their training and watch what happens. It'll completely revolutionize the way they show up, the dedication they have to your company.
In Joe's words
“formal education will make you a living. Self-education will make you a fortune.”
This quote encapsulates the guest's personal journey and philosophy on learning and growth.
“If you build it, they will not come. You need to market it.”
This statement challenges a common misconception, emphasizing the necessity of proactive marketing for visibility and success.
“I think that people are now starting to use AI more than ever in their communication. And I think a lot of employees are not, a lot of employees are not trained on how to use AI in an authentic way.”
This highlights a critical gap in current AI adoption within organizations, specifically regarding genuine communication.
“Invest in your people, train your people. So many organizations are not willing to train their sales teams properly. Spend as much as you spend on their salary on their training and watch what happens.”
This provides bold and actionable advice on prioritizing employee training as a direct driver of company success and dedication.
“If you are not investing in training right now, your employees are not learning. And if you're not growing, you're dying.”
This serves as a strong warning, underscoring the direct link between continuous learning, growth, and organizational survival.
The problems this episode addresses
- •Sales teams and employees often fail to leverage professional networking platforms like LinkedIn effectively, missing significant revenue generation and brand-building opportunities.
- •Lack of authentic AI integration in communication due to insufficient training on 'voice strategy,' leading to generic or ineffective messaging.
- •Organizations frequently underinvest in comprehensive employee training, particularly for sales and digital skills, hindering performance, engagement, and long-term company growth.
- •Difficulty in cutting through digital noise to achieve genuine engagement, making it challenging for important information to be seen, understood, and acted upon by employees or customers.
In this episode
Welcome to the Build by People podcast. Built by People is presented by Previ
Built by People: The HR Podcast
Joe Leverage says his father wanted him to be a rabbi
How I Went From Being a Rabbi to Being a Leader
I rolled out an initiative to help sales reps use LinkedIn effectively
What's one initiative you rolled out recently?
People are now starting to use AI more than ever in their communication
How to Use AI in Communication
What tools or platforms are most essential for your operations today
What tools or platforms are most essential for your operations today?
If you are not investing in training right now, your employees are not learning
Built by People: Invest in Your People
Topics covered
Organizations and entities mentioned
Full transcript
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