Resources

Practical assets for modern communication leaders.

Use these resources to improve message quality, readability, and audience alignment across your organization.

Writing Guides

Companion frameworks to sharpen both message quality and visual delivery.

Your Comms Smell Like Bad AI

Eight editorial smells with fixes and before/after examples.

You Look Like a Wall of Text

Formatting rules that increase readability and response rates.

Tooling strategy

Build a communication system, not one-off copy.

Pair audience-level personalization with strong writing and formatting standards.

Audience Fit

Map communication to Farmer, Teamer, and Hunter instinct patterns before drafting.

Message Quality

Run every draft through the AI Smells framework to remove low-signal language.

Readability

Format for skimmability so your core points survive inbox and mobile reading.

Library

Go deeper with the full subtype library.

Explore all 27 subtype communication guides with tactical rewrites and copy-and-paste prompts.

Open all guides