“So, I know everybody has their favorite, and they're all a bit similar with a different take on it, but I use something I call the CAR framework that's easy for me to remember. So, for me, that means the C stands for cla...”
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“make sure that this looks appealing? What should our cadence be of communication? What TDLR, right? That was introduced by an internal marketing team at a big tech firm, right? And we started using that and it's been ver...”
“of impact, doing this was career-defining because of the thousands of things that happened from that foundation and anchor point across our company. And it really was due to our aligned commitment to those values. And st...”
“everything that you do. Your values become not just words that are living on the wall, they're co-created together. You resolve disagreements that way. You make deals based on your values. You again then treat your emplo...”
“In your experience building an authentic company culture, What was the most unexpected lesson you learned about connecting internal practices with external brand promises?”
“I like that. Putting it into the actual real use case in the company.”
“have conversations with their teams specifically. We went and created personas for each of those core values so people could relate to them a little bit more easily. We also are big fans of using the DiSC tool, and we cr...”
“Awesome. Thank you so much.”
“What are some of the most innovative and effective EVPs that you've discovered in your career, and what lessons are to be learned from those?”
“Yeah, definitely. I had the pleasure of one of my companies joining as employee number 17, so really at that bottom level. So as silly as it sounds, at that time the company was spinning off from a parent company. We wer...”
“to externally, whether for our customers—those could be anywhere from boat builders to boat dealers, engine dealers, and the like—but then also each other as we bring these incredible products to market across our variou...”
“then we would make adjustments to the design. And if we couldn't, we would capture why, why can't we do this? Transparency was key, and we wanted to build trust that we were listening and that those regional validation p...”