“So, I know everybody has their favorite, and they're all a bit similar with a different take on it, but I use something I call the CAR framework that's easy for me to remember. So, for me, that means the C stands for cla...”
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“it manifest externally? And so, we are now having those conversations on the external expression of our values. And we might not even have to say these are our values. You just experience that of us, right? If I tell you...”
“You need it to create your advocates and move forward. And last but not the least, always know your data. It drives decisions. It measures impact. Most importantly, it builds credibility.”
“others. And that really just equals greater productivity, greater innovation. Never compromise the values. In closing, I would say it's the small things that you do every day that have the greatest impact.”
“everything that you do. Your values become not just words that are living on the wall, they're co-created together. You resolve disagreements that way. You make deals based on your values. You again then treat your emplo...”
“Yeah, I started by getting crystal clear on my values, my voice, and the transformation I created for people internally and externally. I treated my personal brand like a leadership legacy. What I do, what do I want peop...”
“make sure that this looks appealing? What should our cadence be of communication? What TDLR, right? That was introduced by an internal marketing team at a big tech firm, right? And we started using that and it's been ver...”
“are shared by your employees receive 8 times better engagement than posts that your company will share. And so again, when you're thinking about authenticity, who is a better advocate for your company? Of course they're...”
“I learned this from my internal comms director. She at one point said, all communication is internal communication. And our corporate comms team is teaching me is that no matter what you say externally, you have to belie...”
“throughout the organization as well as employees to pressure test what I wanted to do. So I think it's really important when you're launching a new program, going back to what I started with, root it in the why. Why are...”
“What are some of the most innovative and effective EVPs that you've discovered in your career, and what lessons are to be learned from those?”
“have conversations with their teams specifically. We went and created personas for each of those core values so people could relate to them a little bit more easily. We also are big fans of using the DiSC tool, and we cr...”