Brandon Rodman
Co-Founder & CEO
Previ
Episode 240
Beyond Salary: Unlocking Immediate Employee Wealth Through AI-Driven Savings
Current chapter: This podcast is presented by Previ. Covering monthly expenses is the number one concern among employees
Built By PeopleApril 8, 2025 · 15:38
Thesis
“Previ aims to revolutionize employee benefits by providing direct, tangible savings on everyday expenses and premium products, acting as an immediate 'raise' for employees. This approach seeks to establish Previ as a foundational benefit, as critical as health insurance or 401(k), but focused on improving current financial well-being through an AI-powered platform.”
Show notes
Revolutionizing Employee Benefits with Brandon Rodman of Previ
In this episode of the Built by People Podcast, host Dave D'Angelo talks with Brandon, the founder of Previ, an innovative employee benefits company leveraging AI to offer employee pricing on premium brands. Brandon shares his entrepreneurial journey, the conception of Previ, and how the company helps employees save significant money on essential services like cell phone plans and insurance. He discusses the impact of inflation on paychecks and how Previ aims to help employees save more of their hard-earned money. Brandon also unveils 'The Drop,' a monthly curated selection of products available at discounted prices for Previ members. The conversation touches on Previ's collaborations with major companies, the role of AI in enhancing employee benefits, and the company's vision for the future. Brandon emphasizes the importance of employees in building companies and how Previ is designed to provide benefits that are exciting and truly valuable.
00:00 Welcome to the Built by People Podcast
00:04 Introducing Previ: AI-Powered Employee Benefits
01:01 The Spark Behind Previ
03:08 Revolutionizing Employee Benefits
04:13 Exciting Updates and AI Integration
05:35 Real Employee Savings Stories
07:48 Challenging Traditional Benefits
09:00 Future Vision for Previ
10:32 Reactions from Partner Companies
11:45 Taking Bold Risks
13:33 How to Bring Previ to Your Team
14:54 Closing Remarks
What you'll take away
- 1Prioritizing employee financial well-being through direct savings on essential expenses can offer a significant, immediate 'raise' that resonates deeply with employees.
- 2Innovative benefits that are free for employers, quick to implement, and genuinely excite employees represent an 'easy win' for HR leaders looking to demonstrate immediate value.
- 3Leveraging scale and a direct-to-employee distribution channel can unlock exclusive pricing for premium products and services, creating a unique and highly valued benefit.
- 4While traditional benefits like 401(k) focus on future financial security, there's a significant opportunity for benefits that provide immediate, tangible relief and excitement in employees' daily lives.
- 5AI can enhance benefits by helping employees analyze their spending patterns and identify further savings opportunities, making financial wellness more personalized and effective.
What most organizations get wrong
- •I wouldn't say benefits are broken. I would just say that Benefits were never an exciting space. Benefits have always been crucial to helping employees... but every single year when it came time for renew your health insurance, it was never an exciting time.
In Brandon's words
“Previ, it's an AI-powered employee benefit, and we are bringing employee pricing on premium brands to employees everywhere.”
This quote concisely defines Previ's core offering and highlights its technological foundation.
“What I really loved were the employees. You can't build a company without a team of people that believe, and I kept thinking of how can I give back to the employees everywhere?”
This reveals the foundational, empathetic motivation behind starting Previ, centered on valuing the workforce.
“I don't look at it that we're trying to disrupt anybody. I look at it as there's an opportunity that no one's really gone after the way that we want to, and we want to join and have Previ be as big of a benefit as health insurance is, as a 401(k) is.”
This clarifies Previ's market positioning, aiming to be a fundamental, rather than merely disruptive, benefit.
“This feels like magic. How are you making money? You must be selling my data.”
This quote illustrates the initial surprise and perceived 'magic' of Previ's value proposition, highlighting its unique approach.
“Previ is the easiest win an HR leader is going to get all year. Literally, we charge nothing to a company... and they can launch the benefit to their employees in minutes.”
This provides a compelling, actionable sales pitch emphasizing ease of implementation and zero cost for employers.
The problems this episode addresses
- •Employee financial stress: 'Covering monthly expenses is the number one concern among employees.' (0:29) - Employees are heavily burdened by everyday costs, impacting their overall well-being and productivity.
- •Lack of 'exciting' and immediate employee benefits: 'Benefits were never an exciting space... employees deserve something that is truly exciting.' (4:00) - Employers struggle to offer benefits that provide immediate, tangible value and generate enthusiasm among their workforce, beyond long-term planning.
- •Complexity and cost of implementing new benefits for employers: 'We charge nothing to a company... they can launch the benefit to their employees in minutes.' (14:20) - HR leaders face significant hurdles in budget allocation and administrative overhead for new benefit programs.
- •Impact of inflation on employee purchasing power: 'inflation was going crazy.. we should try to help employees save more of their paycheck.' (3:08) - Companies are challenged to help their employees maintain financial stability amidst rising living costs.
In this episode
This podcast is presented by Previ. Covering monthly expenses is the number one concern among employees
Built by People
Previ is an AI-powered employee benefit that helps employees save money
Brandon Boyd on Previ's AI-Powered Employee Benefit
Previ overhauls traditional benefits to help employees at employee-friendly prices
Reveal: The Future of Employee Benefits
Previ helps employees save money on cell phone service and home insurance
Previ's mission: To Save Money on Employee Benefits
Previ is an employer benefit that can be launched in minutes
Previ: The Business of Selling Data
Brandon, Previ's taken some bold swings and how did it play out
Previ's Risky Move
Previ is the easiest win an HR leader is going to get all year
Previ: The Easiest HR Win Ever
Topics covered
Organizations and entities mentioned
Full transcript
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