Talent Brand Manager

Key Responsibilities

• Create a unified digital footprint: Orchestrate high-impact campaigns across LinkedIn, Glassdoor, and our careers site to ensure a consistent talent brand backed by measurable performance indicators.
• Establish Answer Engine Optimization: Develop an AEO framework to ensure Faire’s culture and opportunities are accurately and prominently represented within LLMs.
• Champion the talent brand identity: Act as a steward for our voice, ensuring every job description and candidate touchpoint aligns perfectly with Faire’s established brand guidelines.
• Scalable storytelling: Establish a repeatable engine for surfacing authentic stories from our leaders and employees that showcase our values, incredible internal mobility stories, and give a real glimpse into life at Faire.
• Empower the front line: Create a comprehensive self-serve toolkit for recruiters and hiring managers, including audience-specific positioning and narrative-driven objection handling.

Key Requirements

• 5+ years building employer brand, talent marketing, or recruitment marketing programs, ideally from the ground up
• Experience running a cohesive brand strategy across owned and earned digital channels: careers site, LinkedIn, social, and Glassdoor
• Comfortable building self-serve, custom AI tools for individual and team use, and applying them to drive productivity and scale
• Understands how AI-driven search and answer engines (AEO/GEO) shape how a brand's content surfaces, and wants to build that muscle for talent brand
• Exceptional writer and editor, able to turn complex, cross-functional work into a story people remember