Talent Brand Manager

Key Responsibilities

• Translate GitLab’s employer value proposition and company direction into clear, differentiated, and authentic candidate-facing messaging.
• Deliver integrated talent brand campaigns across careers content, social media, employer review platforms, talent communities, events, and recruiter channels.
• Develop and curate stories featuring team members, leaders, teams, culture, values, career growth, and the impact of working at GitLab.
• Partner with Talent Acquisition to create targeted content and campaigns that support hiring priorities, pipeline generation, and conversion.
• Improve candidate journey touchpoints with transparent, consistent, and relevant information throughout the hiring process.

Key Requirements

• Experience in talent brand, employer brand, recruitment marketing, content strategy, communications, or a related field.
• Experience translating a brand or employer value proposition into content, campaigns, or audience experiences.
• Strong storytelling, writing, editing, and editorial judgment across multiple channels.
• Experience planning and delivering campaigns or programs with multiple stakeholders, dependencies, and deadlines.
• Comfort using performance data, audience insights, feedback, and market research to improve outcomes.