Matt Bazen
CHRO
Choice Schools Associates
HR's New Mandate: Drive Engagement with Purpose, Not Just Satisfaction
Thesis
“True employee engagement is driven by purpose and meaningful work, not just satisfaction, and HR leaders must act as strategic partners and 'salespeople' to attract and retain talent while fostering unique subcultures within a unified organizational vision.”
What you'll take away
- 1Differentiate employee satisfaction (perks) from employee engagement (purpose, impact, meaning) to drive true commitment.
- 2Utilize biannual engagement surveys as a benchmark tool across subcultures, focusing on intentional planning and celebrating positive feedback alongside addressing concerns.
- 3Empower employees with autonomy and ownership over projects to foster genuine investment and engagement beyond transactional incentives.
- 4Prioritize speed and overcommunication in the recruitment process to ensure a positive candidate experience, even for those not hired.
- 5Leverage data to track candidate flow, identify hard-to-fill roles, and explore alternative talent pipelines like 'grow your own' programs to combat talent shortages.
What most organizations get wrong
- •A good recruiter actively prepares candidates for interviews, even sharing insights about the interviewer's preferences, to set them up for success.
- •Allowing candidates to interview the leader's team about the leader's flaws promotes transparency and ensures a better fit for the candidate, rather than a one-sided assessment.
In Matt's words
“if I won the lottery tomorrow, I would come right back and do the same job because I like what I'm doing. And that's really what we are striving to get our employees to feel like every day.”
This quote defines true engagement as finding deep personal fulfillment in work, beyond financial necessity.
“Sometimes it's what kind of autonomy can you give to your people? Sometimes you, you think as a leader, right? Especially in HR, you have to do everything for people and you find out that, you know, they want to own certain projects, giving them that ownership and that autonomy.”
This highlights the importance of empowering employees through ownership and autonomy as a key driver of engagement.
“The experience is definitely key in Other Passions. We want to ensure that every candidate that we hire or don't hire, they've had a good experience with us. Think of that, you know, roll out the red carpet every time they come on site.”
He emphasizes treating all candidates with high care, creating a positive experience regardless of hiring outcome.
“if I was to give some recruitment advice, I would probably say it's the sales arm, right, of HR. And typically HR people are not salespeople, so they hear that and they kind of cringe a little bit, but sales is the lifeblood of the organization.”
He reframes recruitment as a critical 'sales' function for organizational vitality, challenging traditional HR perceptions.
“HR has worked so hard to get a seat at the table. We're no longer that backroom function, but with that, you know, comes a lot of responsibility, so you have to be that strategic thought partner.”
This quote encapsulates the modern strategic role of HR beyond administrative tasks.
The problems this episode addresses
- •Employees' number one concern is covering monthly expenses, highlighting a need for financial well-being benefits (Previ sponsorship).
- •Talent shortages in critical fields like education, with dramatic decreases in college graduates, necessitate alternative talent pipelines.
- •Lengthy or slow interview processes lead to losing desirable candidates to competitors.
- •Overwhelming candidates with too many interviewers can create an intimidating and ineffective experience.
- •Maintaining a consistent organizational culture while celebrating the unique missions and subcultures of multiple, distinct locations (e.g., charter schools).
In this episode
Built by People podcast features insights from world's top HR leaders
Built by People
You're the Chief Human Resource Officer at Choice Schools in Michigan
Top HR Executives: Career Journey
Matt Miller: There's a difference between employee satisfaction and employee engagement
Employee Engagement: How to Raise Employee Satisfaction
Matt, you talk about leveraging tools like surveys to assess employee pulse
Employee Engagement Initiative
Other Passions focuses on ensuring a positive candidate experience with interviews
The Experience of Hiring a Candidate
Use data-driven approaches to refine your recruitment strategies and improve hiring outcomes
Hiring Strategy: Data-Driven approaches
How does your company balance managing multiple charter schools while maintaining a consistent organizational culture
How Do You Manage Multiple Charter Schools?
Matt, what parting advice would you like to share with our community about recruitment
In the Elevator With Matt Kearney
Topics covered
Organizations and entities mentioned
Full transcript
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