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Kristy Lake

Vice President of HR

SEMA

Episode 377·March 2, 2026·9:29

Communication, I have to say, is a struggle for every organization

0:00-9:29
Change ManagementOrganizational TransformationHR LeadershipEmployee Engagement

Thesis

“HR plays a pivotal role in guiding organizations through significant change by managing people, processes, and culture, with a strong emphasis on transparent communication and clearly defined core values. Proactive planning and stakeholder involvement are crucial for successful transformation.”

Show notes

Summary

In this episode of the Built by People podcast, Kristy Lake shares her journey in the automotive industry, her rise to leadership, and the challenges of navigating change within organizations. She discusses the importance of core values, effective communication, and employee engagement, emphasizing the need for clarity and collaboration in a transforming workplace. Kristy also offers valuable advice on the significance of upfront planning and stakeholder communication in leadership.

Takeaways

  • I've always been in the automotive industry.
  • We're dealing with a lot of change.
  • We need to identify what's important to us.
  • Integrity was most important to every single person.
  • Communication is a struggle for every organization.
  • We want to allow opportunities for employees to speak up.
  • We're trying to condense as much as possible.
  • I hope we have a lot more clarity in our structure.
  • Invest time upfront with your planning to communicate.
  • The more you can communicate upfront, the better.

What you'll take away

  1. 01HR is central to managing organizational change, encompassing streamlining processes, improving efficiencies, and integrating new technologies like AI.
  2. 02Defining and rolling out core values (e.g., integrity, ownership, courage, service, unity, passion) is essential for guiding employee behavior and fostering a cohesive culture during transformation.
  3. 03Implement listening sessions as an open forum for employees to provide feedback, ask questions, and make suggestions, ensuring transparency and demonstrating action on their input.
  4. 04Consolidate HR systems and tools to reduce complexity, improve information access, and enhance overall efficiency for employees.
  5. 05Invest significant time upfront in planning and communicating with all stakeholders to avoid ambiguity, frustration, and rework later in any initiative.

What most organizations get wrong

    In Kristy's words

    “One might not, not necessarily connect HR with all of those activities, but we're right in the middle of it. Managing all of those changes for people is different for everyone.”

    This highlights HR's strategic and central role in organizational transformation, beyond traditional administrative functions.

    “So now we're in that state of owning it and really driving it throughout the organization.”

    This emphasizes the importance of not just defining core values, but actively embedding and living them within the company culture.

    “Communication, I have to say, is a struggle for every organization. And that is the one thing I think employees always bring up. We need better in communication, but it's this vague topic, right?”

    Kristy acknowledges the universal challenge of communication and the need to address its multifaceted nature rather than treating it as a simple problem.

    “Invest time upfront with your planning to communicate with everyone, all your stakeholders upfront. Shooting from the hip or just moving fast in the end doesn't get you any further ahead.”

    This provides a crucial piece of advice on the value of proactive, thorough communication and planning in leadership.

    The problems this episode addresses

    • Managing change and the associated emotions for employees during organizational transformation.
    • Streamlining processes and improving efficiencies across the organization.
    • The universal struggle of effective employee communication and ensuring messages are seen, understood, and acted upon.
    • Having too many disparate systems and logins, leading to inefficiency and difficulty finding information.

    In this episode

    Intro

    Kristy Lake, VP of HR at SEMA

    HR is working on change management as part of its state of transformation

    If I can ask, what are the core values of your organization

    Employee communication is becoming harder and harder across every organization

    What tools or platforms are most essential for your operations today

    Invest time upfront with your planning to communicate with everyone, all your stakeholders

    Topics covered

    Organizations and entities mentioned

    Full transcript

    Expand transcript (1632 words)
    Intro

    Welcome to the Built by People podcast, where we share the stories and insights of the world's top executive leaders. Join us as we dive deep into the minds of executives, uncovering their strategies, challenges, and triumphs in shaping today's workforce. That's previe. Now let's jump in and get started with our next guest.

    Host

    Welcome to the Build by People podcast. I'm thrilled to be joined today by Christy Lake. Christy, thanks for joining us today.

    Guest

    Thanks for having me. I appreciate it.

    Host

    Absolutely. Starting point, always for all of our episodes, Tell me a little bit about your career journey, the unexpected turns, and what ultimately led you to leadership.

    Guest

    Well, to start, I've, I've always been in the automotive industry. So I grew up in Michigan, so Motor City capital of the world. I just kind of seemed to be a natural place to start, so been in automotive the entire time. Um, I didn't start out with my eyes set on leadership. It just kind of happened over time. I, I started out working for, for Wabasto as a Tier 1 automotive supplier and was really happy working for them. Uh, worked for them for about nine or 10 years and a leadership opportunity came up. Went into it, took, took the opportunity, and I've just been growing in leadership ever since. Eight years ago, there was an opportunity to come out to Southern California for webasto, starting a new division. They offered it to me to come out and start out the new division, get everything started up onboard the employees. I took that opportunity and I'm very thankful that I did. It's been quite a growth journey and it led to a couple of other opportunities down the road. And now I'm as vice president of HR for sema.

    Host

    That's awesome. Tell me about your top priorities right now.

    Guest

    So right now, as I'm sure is probably common for a lot of organizations, we're dealing with a lot of change management, which encompasses many different things. Looking at how we do things, how can we streamline, how can we improve efficiencies, systems, processes, workflows, staff, you know, the introduction of AI, how can we embrace that, how can we incorporate that into making things a little more efficient? One might not, not necessarily connect HR with all of those activities, but we're right in the middle of it. Managing all of those changes for people is different for everyone. So it's working a lot with the leadership team on how to manage those changes, how to communicate, how to make sure we're offering the proper training, managing the emotions that come with all of that. So that is by far top priorities right now of things that we're working on.

    Host

    What's one initiative you've rolled out recently that you're really proud of?

    Guest

    Actually, it's our core values. So as an organization going through all these changes, you know, we're calling it our state of transformation. And with that, we need to identify what's important to us. How are we going to operate every single day? How are we going to work together? And with that was identifying our core values. So we spent a significant amount of time with the executive leadership team identifying what's important for all of us. How do we want to work together? What are those core values that we want to integrate throughout the organization? And we did a rollout of those core values with the employees. So now we're in that state of owning it and really driving it throughout the organization.

    Host

    If I can ask, you know, what are the core values?

    Guest

    Great question. So, number one is integrity. That was hands down most important to every single person on our leadership team. So operating integrity, you know, doing what we say we're going to do, following through, being truthful and honest and so forth. And number two is ownership. So with that comes accountability, owning the outcomes. And that doesn't necessarily mean dropping the hammer in terms of accountability, but making sure that we're all striving towards the same goals and removing obstacles that we identify along the way. Third value is courage. So that might seem a little bit strange, you know, and out of the norm for some, but we really want to encourage employees to speak up, you know, candidly, even if it's uncomfortable or if they feel like it's not my place or that's not my swim lane, have the courage to speak up, have the courage to make suggestions, think outside of the box, and be okay with things. Perhaps not working the very first try, but having the courage to do so anyway. Service is really big for us as well, especially being an association. You know, a huge part of what we do is serving the automotive industry, but we also want to serve each other internally, Making sure that we understand how everything connects and that we're not just operating in a vacuum or a silo. Unity is the next one, Making sure that we're we're collectively working together. We're rowing in the same direction as opposed to working in our silos and just focusing on our own tasks. And the last one is passion. Having passion for the community, what we do, passion for people, passion for car culture in general. And that is one that we definitely do not struggle with here, is having passion in everything that we do.

    Host

    Oh, those are awesome. I think any organization could take maybe a play from your playbook there and come up with some awesome values there. That's great.

    Guest

    Thank you.

    Host

    You know, as we interview a lot of different guests, one reoccurring theme comes up a lot. Employee communication. Employee communication is just becoming harder and harder across every organization. So what's one area where you're trying to improve engagement through better communication? And how do you approach making sure employees actually see, understand, and act on the information that is sent out to them?

    Guest

    Communication, I have to say, is a struggle for every organization. And that is the one thing I think employees always bring up. We need better in communication, but it's this vague topic, right? Communication, because it involves so many things. One of the ways that we're trying to manage this is through listening sessions. So it's open forum format where we schedule time where employees can join either remotely or through teams, or they can be in person, they can ask questions to our executive team. Right now, it's mostly me leading that from an employee engagement standpoint and for change management as well. We want to allow opportunities for employees to speak up, feel comfortable to speak up, make suggestions, things that they're seeing that are working or not or could be working better, and taking notes, summarizing all of that and assigning action plans from those suggestions and just being transparent with the employees, letting them know up front. We can't act on every single suggestion. It's not feasible. But please don't discourage, you know, let that discourage you from speaking up and stepping forward anyway and just showing them we're going to listen, we're going to act. And during our all staff meetings every month, we provide highlights and summaries of things we've done, you know, that we've acted on based on their feedback. So that's just one way that we're trying to keep the communication open and fluent with the employees.

    Host

    Great. What tools or platforms are most essential for your operations today?

    Guest

    That's very much dependent on the different functions of our organization. Broadly, of course, it's, you know, the Microsoft tools and the teams, the outlook, the things like that that touch all of us. But we're Also in process of implementing a robust HR system, Paylocity, that will allow us to operate in different modules throughout the organization. And we're also working on Monday.com to manage project tasks, you know, general project management. But the idea is to really consolidate our systems as much as possible so we don't have this list of 30 logins and information located in various different locations. We're trying to condense as much as possible so that employees have ease in where to find information. That's great.

    Host

    If we sat down again in 12 months from now, what would you hope has changed most in your organization?

    Guest

    I'm hoping that we have a lot more clarity in our structure from all of the changes that we're going through. So as I mentioned previously, just this state of transformation. So 12 months from now, I would hope that we're really clear on what that structure looks like. Everyone knows their roles, their responsibilities, and we've created some standardized processes for everyone to be more efficient in their jobs.

    Host

    Last question I have for you, Christy. If you could leave one piece of advice for our community, could be something you wish you had known earlier in your career or just as you've navigated the waters of leadership, what would it be?

    Guest

    Invest time upfront with your planning to communicate with everyone, all your stakeholders upfront. Shooting from the hip or just moving fast in the end doesn't get you any further ahead. In fact, it creates a lot more ambiguity, frustrations, and rework down the road. So the more you can communicate up front and involve all your stakeholders. It takes more time, but it's definitely worth the effort.

    Host

    Well, thank you for all you're doing. Thank you for being our guest today. It was a pleasure having you, Christy.

    Guest

    Thanks so much. I appreciate it. Have a good one.

    Host

    You too.

    Guest

    Thanks.