Employee Engagement
New research shows 3 major challenges for internal comms pros
March 9, 2026 · Ragan
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Many internal comms teams aspire to strategic influence but remain trapped in reactive publishing and service-desk execution.
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Information overload is a core risk: when teams prioritize volume over clarity, burnout rises and trust in leadership drops.
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Measuring only outputs (like clicks and views) reinforces tactical work; outcome-oriented metrics are key to strategic credibility.
Source: New research shows 3 major challenges for internal comms pros · Ragan