Crisis & Change Management
What Kraft Heinz's Halted Breakup Teaches About Managing Change
February 18, 2026 · Ragan
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Kraft Heinz's paused breakup plan highlights how quickly large-scale transformation strategies can shift when leadership changes and market realities move.
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Employee skepticism around new initiatives often reflects repeated strategy pivots, which can erode trust if leaders do not explain why direction changed.
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Effective change communication requires visible decision logic, frequent updates, and clear expectations so teams can adapt without change fatigue.
Source: What Kraft Heinz's halted breakup teaches about managing change · Ragan