Crisis & Change Management
7 Tips on Crisis Communications from a Media-Savvy Lawyer
February 17, 2026 · Ragan
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Lawyers often underestimate the significant reputational damage a crisis can inflict, which can far outweigh the financial costs of litigation, making PR a crucial counterpoint to legal advice.
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Effective crisis communication requires lawyers to understand public relations implications and actively collaborate with PR teams to manage media coverage, rather than solely focusing on legal aspects.
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PR experts complement legal counsel by assessing the potential media impact of a crisis, anticipating reporter questions, and identifying key individuals likely to be interviewed, enabling a more proactive and informed response.
Source: 7 tips on crisis communications from a media-savvy lawyer · Ragan