"Can we move away from calling benefits ancillary? ... Those benefits became work and life-enabling benefits."
What it was about
Vision benefits are widely misunderstood as a commoditized, low-value perk for glasses, but eye exams detect early signs of over 270 systemic health conditions and untreated eye issues cost the workplace billions in lost productivity, so HR should reframe and communicate vision care as a serious, work-and-life-enabling benefit rather than an ancillary one.
By the numbers
$50.6 billion
total dollars lost due to untreated eye issues in the workplace, per the American Optometric Association study cited
over 270 health conditions
number of health conditions an annual eye exam can help detect early signs of, per the speakers
75%
percentage of employees with an eye issue who say it impacts their productivity
Key notes
Reframe vision and other supplemental benefits as 'work and life-enabling benefits' instead of 'ancillary benefits' when communicating with employees and leadership.
Communicate benefit information multiple times through multiple channels, the same way parents repeat important messages to teenagers, rather than assuming one announcement is enough.
Encourage optometrist-led ergonomic assessments of workstations, checking monitor height (just below eye level) and monitor distance (20 to 26 inches from the eye).
The contrarian takeThe primary purpose of a vision benefit is not prescription glasses or contacts at all — most HR professionals underestimate that eye exams function as a broader diagnostic health screening, and treating vision plans as interchangeable commodities (rather than differentiated, health-focused benefits) is a mistake the industry itself has helped create.
Take this back Monday
Do this for your team
Stock preservative-free artificial tears in break rooms and post the 20/20/20 rule near every monitor.
Say this in your next leadership meeting
Vision benefits aren't just glasses — eye exams catch signs of 270+ health conditions, so we should call them work-and-life-enabling, not ancillary.
Watch out for
Treating vision benefits as a commoditized product where all plans are basically the same and not worth evaluating closely.
Assuming an eye exam is only necessary when someone has blurry vision or a noticeable symptom, rather than as a proactive annual health check.
Presenting vision coverage as a purely voluntary, optional benefit, which the speaker says correlates with dramatically lower enrollment and utilization.
Fun fact · Hayley Sprague, OD
Before becoming a past president of the Delaware Optometric Association, Dr. Sprague completed a residency in corneal disease and contact lenses.