"Safety is not separate from the talent strategy. You are part of safety. Security works with HR. It has to be seamless."
What it was about
Safety is no longer a facilities function walled off from HR. In a world of rising geopolitical conflict, cyberattacks, and targeted violence against companies and leaders, HR is the essential partner to security before, during, and especially after a crisis. Organizations that fail to plan lose employee trust they may never get back.
By the numbers
$40 billion brand devaluation
Hit taken by UnitedHealthcare's brand after CEO Brian Thompson's assassination
3,000% increase in cybercrime
Rise attributed to AI and cryptocurrency, based on reported incidents (likely undercounted)
90% of world commerce moves by water; 11 major waterway choke points
Vulnerability of global trade routes highlighted by the Strait of Hormuz tensions
Key notes
Run a crisis response assessment: have employees fill it out cold, run a tabletop exercise, then have them retake it to reveal real gaps in personnel visibility, communications, and accountability.
Build a clear command structure and an approved communications channel (e.g., a designated Slack channel) before a crisis, and communicate it on a 'sunny day' so employees know where to look when something happens.
Sit down with your security lead and explicitly map out who owns what during and after a crisis so there's no ambiguity about HR's versus security's swim lanes.
The contrarian takeThe speaker argues that normalized outrage and cancel culture increasingly manifest as a genuine security threat. He points to public support and crowdfunded legal defense for Luigi Mangione after the UnitedHealthcare CEO assassination as evidence that violence against corporate leaders is becoming culturally normalized rather than universally condemned, unlike prior eras such as Ted Kaczynski's.
Take this back Monday
Do this for your team
Sit down with your security/facilities lead and map out who owns what during and after a crisis, then announce the designated emergency Slack channel to employees.
Say this in your next leadership meeting
Safety isn't a facilities issue anymore — HR has to be security's seamless partner before, during, and after a crisis, or we lose employee trust for good.
Watch out for
Treating safety as purely a physical/facilities issue ('the guy who locks the gates') instead of covering medical response, mental health, travel risk, and digital security.
Improvising crisis response instead of rehearsing a written plan: 'today is not the time for improv jazz, we have to stick with the sheet music.'
Assuming employees remember training or know the emergency communication channel without regularly re-communicating it.
Fun fact · Seth Krummrich
A decorated Army Colonel with 28 years of service, he was Chief of Staff overseeing all Special Operations across the Middle East and Central Asia.