cultural driftchange managementemployee experience
"People don't experience the organization directly. They experience signals."
What it was about
Organizations don't experience conditions directly, they experience signals, which they interpret into meaning. Shared conditions don't produce shared meaning, and when that meaning fragments unnoticed, culture slowly drifts off course ('compounding drift') for 6 to 18 months before it surfaces as turnover, burnout, or resistance. By then, leaders are solving the wrong problem.
By the numbers
less than 20%
share of employees who actually used that $937,000 AI tool despite clear communication
60%, 65%
the success rate change management can reach when meaning is stabilized effectively
9 people out of about 1,000 full-time employees
size of a layoff that, when undisclosed beforehand, triggered ~200 emails to the CEO/COO by the following Monday
Key notes
Recognize that visible problems like turnover, burnout, and communication issues are usually symptoms of an underlying breakdown in shared meaning, not the actual root cause.
Use managers as a 'translation layer' rather than a relay layer, since employees experience the organization through their manager's interpretation, not through CEO or leadership messaging.
Run the ambiguous-expectations visibility check: ask different managers from different teams to independently define what success looks like on the same initiative, and use the variance in answers to detect misalignment.
The contrarian takeBetter manager communication training is often framed as giving managers clearer information to relay. But the real leverage point is that managers aren't relaying messages, they're the actual 'source of truth' who translates and creates meaning for employees. If a manager is scared or doesn't trust leadership, no amount of clear top-down messaging will overcome that.
Take this back Monday
Do this for your team
Ask three managers to independently define success for one current initiative, then compare answers to spot hidden misalignment.
Say this in your next leadership meeting
Turnover and burnout are usually symptoms of fragmented shared meaning, not the root problem — so fixing communication alone won't fix it.
Watch out for
Responding to turnover, resistance, or communication problems by treating them as the root problem and throwing training or more communication at them, rather than investigating the interpretation layer underneath.
Assuming that because leadership communicated something clearly, employees received the same meaning ('shared conditions don't equal shared meaning').
Relying on anonymous poll surveys as the primary data source, when employees on small teams often don't trust anonymity and will give unreliable answers.
Fun fact · Kelly Blackmon
He invented his own named framework, the Relational Drift Cycle, to map how trust quietly erodes inside teams over time.